Dear Fujifilm, Please Double Down on the Future of GFX.


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Fujifilm has rapidly turn into one in every of my favourite digital camera techniques to shoot with. Their shade science works impeccably properly for my fashion and portraiture work. Plus, they’ve been on a mission to make medium format extra accessible than ever. Annie Leibovitz is among the many extra notable photographers to have made the change to GFX.

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However I’ve been teetering on the fence for a number of months now. There are some things I hope Fujifilm listens to and implements within the close to future. In the event that they took my wishlist for GFX into consideration, I feel they’d see much more photographers comfortably change sooner or later.

Quicker Primes

Brittany Smith The Phoblographer GFX Lens Road Map

One of the obtrusive drawbacks of Fujifilm GFX is the shortage of quick prime lens choices. There’s a new 50mm f1.7 slated for 2023, bringing it to a grand whole of three lenses at f2 or wider. That’s not quite a bit. Medium format is slower than full body: a given draw back that we settle for when getting into the system. Nevertheless, the shortage of quick prime lenses prevents many photographers from leaping within the first place.

Fujifilm ought to double down on its future lens roadmap. I’d love a 45mm f1.8, 63mm f1.8, and even a 35mm f1.8. Additionally, take into account including a number of huge tilt-shift f2.8 choices. Many actual property and architectural photographers would gladly throw cash at this for a GFX possibility. The route of full-frame mirrorless with rising megapixel sensors dictates that this versatility shall be vital to stay aggressive within the upcoming years.

Please Don’t Sacrifice Character for Perfection

Brittany Smith The Phoblographer Fujifilm GFX50s II Portrait 1131

The search for technical perfection on paper is the most recent development for a lot of producers. It’s boring as hell. Top-of-the-line options of capturing with Fujifilm is how little modifying, if any, is required on the bottom.

Please, please, please, don’t go for precision, as it is going to necessitate a heavier hand when modifying to get the identical end result. Lean into that. If there have been one space that would stand an enchancment, it will be bokeh. I admire that it’s not uniform and has some character, but it surely could possibly be silkier. Take a word from Leica and belief that photographers will make investments accordingly.

Preserve Including Movie Simulations

As talked about above, the shortage of modifying required with Fujifilm is a major motive to purchase into the system. Many photographers purchase actions, presets, and magnificence packs to emulate movie. The included movie simulations negate the necessity to do it in publish. My favorites are Basic Chrome and Basic Adverse, relying on the sunshine temperature. And some extra choices could be met with open arms.

Improved Autofocus

The inclusion of IBIS with Fujifilm GFX are superior additions. Nevertheless, the autofocus may nonetheless stand to see a major improve to its efficiency. That is very true when capturing in low gentle situations with the GFX50s II. I needed to be very affected person whereas it hunted to attain focus when capturing with low-powered lighting. Snappier autofocus will make the lineup extra versatile and aggressive.

Excessive ISO Efficiency

Brittany Smith The Phoblographer Fujifilm GFX50s II High ISO Image 4 of 5

I thought of giving the GFX50s II a five-star score till it got here to the excessive ISO print check we do. It underperformed at ISO 3200 in comparison with different lower-end choices in the marketplace. And at 6400, it was clear {that a} four-star score was truthful. A easy firmware replace may probably enhance this for the whole present lineup. Sooner or later, this may be a wonderful space to rethink. Even so, Fujifilm does grain properly if you’re prepared to embrace it. If 100MP is the place it’s at sooner or later, please embody a 50MP lossless possibility. And by no means cease the hunt for improved processing energy no matter sensor measurement.

Lean Into Retro

fujifilm 18mm 0258

Fujifilm is aware of make a lovely digital camera. Its X-system is an consideration grabber and supplies a way of nostalgia when capturing with it. I’d like to see Fujifilm embrace the identical retro movie dials of an X-T4 and embody them with the GFX system. Analog dials reign supreme over lifeless digital shows any day of the week. How cool would it not be to have the fashionable design of the X-series in a medium format possibility?

Worth Is Nice, However So Is Premium

I’ve been eying the GFX system since I had the pleasure of capturing with it. There are a whole lot of issues Fujifilm does proper. On the identical time, there’s room for enchancment. Medium format is slower to shoot with, however that doesn’t imply it’s alright to settle, particularly with what Sony and Canon supply. The GFX system is meant to be a specialty digital camera and is considerably restricted by specificity, whereas an R5 is an all-around workhorse. That’s powerful to compete with.

Alas, I nonetheless see myself investing in a GFX100s. Whether or not I purchase a single physique and lens or a number of relies on whether or not Fujifilm heeds the recommendation on room for development.

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